Programme

Innovation is a responsibility traditionally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. Offering flexibility, the model allows a back and forth flow of ideas and creativity to adapt to changing circumstances. Using this model, companies can learn how to make their innovation processes more effective, more sustainable, and more successful.

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Scott will present his wide vision on mobile marketing and advertising. He will cover the creative application of mobile technologies. How to tell brand stories on the small screen. How to best use apps for brand building by creating insight driven engaging and contagious mobile content. Finally he will deliver his vision on mobile advertising in the year 2020.

As passionate marketeer, and marketeer of the year Jean has developed since long a keen interest for issues linked to Sustainability. Using his own professional experience and his numerous readings, he has developed a Roadmap for companies that want to integrate Sustainability in their strategy.

He will share his views on how companies can combine innovation and sustainability … and thrive.

For the marketeer, innovation creates value. For the artist, it produces art. In his total-immersion workshop “Innovate my PsychoStunt”, celebrity entertainer Jan Bardi compellingly portrays artists and marketers as compulsive innovators. Leveraging his background of a former Procter & Gamble marketeer turned full-time entertainment performer, he aptly blends provocative insights on innovative marketing with the performance. Will Jan reveal the mystery of innovation?

Emakina Group offers a VIP workshop & lunch with the Colloquium keynotes as from 11.50. Participants will be invited in person.

Stephen Attenborough is the Commercial Director for Sir Richard Branson’s Virgin Galactic – the world’s first commercial spaceline. As its first full time employee, Stephen provides a unique insight into how and why this amazing project first saw the light of day and with the help of stunning images and footage, will chart its progress to date, including the latest from the ongoing test flight program. Stephen will also explain how Virgin Galactic as a business is balancing and aiming to meet its dual objectives of safety and commercial viability. He will describe how success in these areas could provide the spark to light the fire of a new, important and vibrant industry; an industry that could help to meet some of the most pressing challenges faced back down on Earth in the coming decades. Most importantly Stephen will set out why travelling to space with Virgin Galactic will be a profound, exhilarating and life-changing experience.

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The Cidre market in the UK is growing and crowded with brands. Stella Artois, UK´s biggest premium beer brand, decided to enter the segment with a premium offer. A great success story of an holistic concept, taking competition by
surprise. Rewarded as the best FMCG launch in 2011 in the UK. I will shine some light on the development of this
proposition, and the only way to do it in the shortest time possible. Do it first time right.

When it comes to innovation should we really listen to our customers? After all, Steve Jobs launched the Ipad without market research. Or as Henry Ford said “if I would have asked my customers what they wanted, they would have asked a faster horse”. In this session we will resolve the eternal conundrum: Do or Don’t?

Looking for the formula that brings in more than money? More than apps on your mobile? Even more respect and appreciation? Today we have an energy and motivation issue. What marks people’s current needs and why? How can you define new markets? Dr. Susanne Piët explains how to hitch in the motivation trend. She clarifies hypes. How do you encourage yourself or the market to something? With the promise of a kick. A kick you can capture and share. So, what is innovation? … We all are responsible for innovation. Innovation makes us all sustainable power stations.