Our Organisation

Vlerick Marketing Alumni vzw.

Vlerick Marketing Alumni is the alumni association/network of the Master in Marketing Management (former SLM), the MC in Consumer Marketing and the MC in B2B Marketing of the Vlerick Leuven Gent Management School where its alumni can professionally contribute to the quality and recognition of their diploma

This translates itself to 3 objectives:

1. Being a meeting place for graduates of the marketing programs of the Vlerick Leuven Gent Management School
2. Being a provider of current, relevant and qualitative marketing content for its different stakeholders.
3. Being a support for current marketing students at Vlerick when engaging in their first steps into the marketing community.

Vlerick Marketing Alumni vzw. – boardmembers

The Vlerick Marketing Alumni is a team of engaged and talented people, who share the same drive to organize different top-activities for the broader marketing community.

• president Vlerick Marketing Alumni: Michel Demoor
• pilot on team Marketing Colloquium: Ingrid Lammens
• pilot on team Students: Jean-Marc Bosschem
• pilot on team Halloween Reunion & Alum.nights: Olivier Van Borsel
• pilot on team Marketing Shower: Grégory Delens
• pilot on team Easter Reception: Pascal Libyn
• Finance: Tine Van Nevel

These teams are dominantly driven by the following enthusiasts;

Katrien Herwege – Andreas Van Gysegem – Filip Eeckhout – Frederik Malesevic – Peter Janssen – Stéphanie Maes – Sam Van Hoecke – Bertrand Vanderbeken – Bruno Colaert – Patricia Wibaut – Nicky Blondé – Julie Eerdekens – Ann Morel – Manuela Jardinet – Georges Van Nevel – Wim Hernalsteen – Annemarie De Vreese – Frederik Neus – Sara Louwagie – Thomas Vinck – Dominic Fransen – Pauline Steverlynck – Stephanie De Muynck – Dieter Debacker – Jean-Christophe Mignon – Michiel Leysen

Overview previous Collo-editions

1989: ‘Hoe direct wordt marketing?’
1990: ‘Begint direct marketing waar sales promotions ophoudt?’
1991: ‘Hoe legaal wordt marketing?’
1992: ‘De strijd om het schap’
1993: ‘Touwtrekken achter de rekken’
1994: ‘De benji-sprong van het merk’
1995: ‘De nieuwe consument verkend’
1996: ‘Marketing Who Cares?’
1997: ‘Hybrid Marketing: Tailor Made for Every Consumer ?’
1998: ‘The battle for Mindspace, Shelfspace and Stomachspace’
1999: ‘Creativity vs Effectivity’
2000: ‘Freedom to Choose’
2001: ‘A new Marketing concept: POWER’
2002: ‘The naked shopper’
2003: ‘Reinvent Marketing’
2004: ‘Squeeze the orange, enjoy the juice’
2005: ‘Customer relations: passion or game?’
2006: ‘Dare to be different, Forced to be different’
2007: ‘Think Inside’ – Understanding Consumer Insights
2008: ‘KnowNow’ – Should marketing rest in P’s?
2009: ‘Customer Experience – even in hard times’
2010: ‘The Kingdom of Customer Experience’
2011: ‘Back to Basics’