Our Organisation

Vlerick Marketing Alumni vzw.

Vlerick Marketing Alumni is the alumni association/network of the Master in Marketing Management (former SLM), the MC in Consumer Marketing and the MC in B2B Marketing of the Vlerick Leuven Gent Management School where its alumni can professionally contribute to the quality and recognition of their diploma

This translates itself to 3 objectives:

1. Being a meeting place for graduates of the marketing programs of the Vlerick Leuven Gent Management School
2. Being a provider of current, relevant and qualitative marketing content for its different stakeholders.
3. Being a support for current marketing students at Vlerick when engaging in their first steps into the marketing community.

Vlerick Marketing Alumni vzw. – boardmembers

The Vlerick Marketing Alumni is a team of engaged and talented people, who share the same drive to organize different top-activities for the broader marketing community.

• president Vlerick Marketing Alumni: Grégory Delens
• pilot on team Marketing Colloquium: Pascal Libyn
• pilot on team Students: Audrey Deweer
• pilot on team Reunion: Frederick Malesevic
• pilot on team Marketing Shower: Michel De Moor
• Finance: Tine Van Nevel

These teams are dominantly driven by the following enthusiasts;

Marketing Colloquium
Pascal Libyn – Mojo
Gregory Delens – The House of Marketing
Peter Janssen – Ipsos
Filip Eeckhout – Croustifrance
Tine Van Nevel – Samsung
Olivier De Ruelle – INSEAD
Nicky Blondé – The House of Marketing
Fleur D’Haenens – The House of Marketing
Céline Timmerman – The House of Marketing
Hélène Vanderlinden – Alpro
Barbara Van den Noortgate – Cooking & Communication Company

Other teams
Michel Demoor – Emakina
Patricia Wibaut – Pearl Belgium
Ingrid Lammans – Illamara
Pauline Steverlynck – Estée Lauder
Sam Van Hoecke – Ernst & Young
Katrien Herwege – Birds Eye Limited
Frederick Malsevic – Bolton
Georges Van Nevel – DVN
Sara Louwagie – P&G
Lorenzo Spinnoy – Nestlé
Elke Impens – Q8
Audrey Deweer – Danone
Gilles Van Bouwel – Unilever

Overview previous Collo-editions

1989: ‘Hoe direct wordt marketing?’
1990: ‘Begint direct marketing waar sales promotions ophoudt?’
1991: ‘Hoe legaal wordt marketing?’
1992: ‘De strijd om het schap’
1993: ‘Touwtrekken achter de rekken’
1994: ‘De benji-sprong van het merk’
1995: ‘De nieuwe consument verkend’
1996: ‘Marketing Who Cares?’
1997: ‘Hybrid Marketing: Tailor Made for Every Consumer ?’
1998: ‘The battle for Mindspace, Shelfspace and Stomachspace’
1999: ‘Creativity vs Effectivity’
2000: ‘Freedom to Choose’
2001: ‘A new Marketing concept: POWER’
2002: ‘The naked shopper’
2003: ‘Reinvent Marketing’
2004: ‘Squeeze the orange, enjoy the juice’
2005: ‘Customer relations: passion or game?’
2006: ‘Dare to be different, Forced to be different’
2007: ‘Think Inside’ – Understanding Consumer Insights
2008: ‘KnowNow’ – Should marketing rest in P’s?
2009: ‘Customer Experience – even in hard times’
2010: ‘The Kingdom of Customer Experience’
2011: ‘Back to Basics’
2012: ‘The code to success’