Keynotes

Stephen Attenborough

Commercial Director
at Virgin Galactic

Space.

Virgin Territory.

Stephen Attenborough is at the forefront of space tourism. He is the Commercial Director for Virgin Galactic, a company wholly owned by Sir Richard Branson’s Virgin Group which is on track to become the world’s first passenger carrying commercial spaceline. Stephen joined Virgin Galactic as the company’s first full time employee in 2004 he now leads a team in London that covers sales, marketing, customer care, PR and communications for the space tourism business which has attracted over 380 future astronauts and more than $ 50m in deposits.

Stephen explains to audiences the impact new technologies have on businesses and focuses on how to drive business innovation and growth through the right combination of innovative people and technology. Stephen also entertains his audiences with the enthralling Virgin Galactic Story.

Prof. Fernando Trias de Bes

Associate Professor
Marketing Management Department
at ESADE, Madrid

Winning.

At innovation.

Fernando Trias de Bes is an Economist MBA from ESADE and the University of Michigan. Today he is an Associate Professor of the Marketing Management Department at ESADE. Fernando is the founder of Salvetti & Llombart, a consulting firm specialised in Market Research as well as of Greenlemon, a company specialised in innovation.

His area of expertise is marketing and innovation and spends most of his time writing essays and fiction. He writes novels and collaborates actively with articles in different newspapers and magazines throughout the world. He published many books e.g. “Good Luck, creating the conditions for success in life and business”, a fable about the good luck factor translated into 40 languages. Other books are: “The time seller” and “The black book of the enterpreuner”. Fernando also co-authored with Philip Kotler , “Lateral Marketing: New Techniques for Finding Breakthrough Ideas”.

Recently he published “Winning at innovation, The A to F model”, together with Philip Kotler. Winning at Innovation presents a groundbreaking new model for successful marketing advancement. Companies need a systematic framework so innovation can occur at any level of the organization; the A-F Model is a step-by-step process.