Back to Basics

How about stopping to reinvent Marketing year after year? The never-ending flux of buzzwords is making our heads spin, and not at all helping to be clear and straightforward to our customers.

We believe Marketing excellence today is first and foremost about getting your basics right. So, let’s break with business hypes for one moment here, and focus on which core marketing concepts have survived the last decennia.

Yes, for the 23^rd edition of the Vlerick Alumni Marketing Colloquium we are going Back-to-Basics. We are expecting Belgium’s community of leading marketers to dive into the fundamentals of marketing and apply them to today’s reality. Through a full-day mix of academic and business keynotes, we will cover fundamental marketing models and contemporary case stories.

KEYNOTES (check our full line-up)

Prof. Kevin Lane Keller - co-authoring Philip Kotler in the all-time best selling MBA marketing textbook, “Marketing Management” – opens the full-day event with proven marketing principles and business cases.

Victor R. Muller – CEO Spyker Cars nv & Chairman of the Board of Saab Automobile AB –

« I’m proud to have saved a brand like Saab. That was step 1. But I’ll only be genuinely proud when Saab is profitable again. »