As a marketer, have you ever considered the universe of your consumer beyond time and space?
Consumers expect information to be available at every moment in time, only a few clicks and swipes away.
They have no issue with the transition from offline to online and vice versa.
So why are we as marketers still considering separate on- and offline marketing strategies in our company’s universe?
Dropbox, Facebook, AirBnB, Twitter… A new generation of multibillion brands built without spending one cent to “traditional marketing”.
How can digital really contribute to the strategy of your company? Steve Muylle, professor in B2B-marketing at Vlerick Business School and UGent, focuses his research on digital strategy and industrial marketing.
How to make money through social media? Ian Cleary is listed in the top 40 Digital Strategists of the world and founded RazorSocial, an expert agency in sales through social media.
The face of marketing is changing as the always-on consumer expects different strategies from your company’s communication.
In a world where consumers control their own journey, where they are overwhelmed by advertising and where everyone is hyperconnected via different channels at the same time.